Forgoing bad advice and making the occasional bold move can help a company take wing.
Drawing from many sources over the years, Keith Kruysman has developed a system at Portland Winair Co., designed to help employees succeed—in their current jobs and sometimes in future positions. As one might imagine, the system has worked out pretty well for Portland Winair, too.
What was the hardest decision that you have had to make in the business up until now?
Kruysman: The hardest decision I made, over 20 years ago, was to switch equipment manufacturers. We were selling Heil equipment at the time, along with five other distributors in a small market. We made an agreement with American Standard (a new brand for us) at that time, and our customer base switched with us.
Switching brands on major lines is a gamble, and it may have been the hardest decision, but it turned out to be the best decision.
Get to know a little more about Kruysman and his organization in the full Meet The Wholesaler interview at ACHR News: https://www.achrnews.com/articles/141740-meet-the-wholesaler-keith-s-kruysman