The Residential HVAC team—representing Trane, American Standard and RunTru—launched its Tranquility approach to healthier homes and shared its line of building solutions during the International Business Show, Jan. 21-23, in Las Vegas.
Meeting with builders
The residential builder team had an extraordinary show with 42 scheduled meetings with current and potential clients that included 32 conversations with builders, property managers and developers. The estimated ROI of participating in the show: $133 million.
Healthier homes focus of talks
The Residential HVAC group hosted several conversations around building sciences and indoor air quality during the show. Among those leading the discussions were Matt Risinger, CEO and Chief Builder for Risinger Build, and John McKeon, CEO of Allergy Standards Ltd., during an Air Quality Chat. In addition, Risinger and Chris Little, CEO of Elev8 Builders, also talked about the importance of CleanEffects during a session at the High Performance Building Zone, Optimal Air Quality – A Healthier Home: Real World Case Studies.
The brand team executed a media relations plan that secured 20 booth appointments with target publications and current and potential influencers and partners. The conversations have resulted in several pieces of earned media, several new partnerships (including participation in the 2020 This Old House Idea Home), and additional conversations with editors wishing to learn more about our products.