American Standard sponsored “Keep Your Cool Week!” in conjunction with Today’s Homeowner, and the first consumer-facing effort for the brand produced exciting results. We gained 5.5 million total impressions and 70 placements through this paid integration. Content ranged from web articles, to a podcast to an extremely popular livestream event on Facebook!
Below are some links to the content as well as engagement highlights:
Facebook LIVE – Keep Your Cool Week
In Today’s Homeowner history, this livestream event had the second most impressions and was the third most viewed live event. (More than 38.9k video views and 13k engagements!)
Website (display ads and curated content)
Most popular content:
How to Insulate HVAC Heating & Cooling Ductwork – Average time on page: 21:57
5 Easy Air Conditioner Maintenance Tips – Average time on page: 17:13
How to Clean an AC Condensation Drain Line – Average time on page: 16:15
Podcast
American Standard HVAC: Improving Your Home’s Indoor Air Quality