As we continue expanding our consumer PR efforts for American Standard—positioning the brand as a trusted leader for residential HVAC solutions—the brand team is thrilled to share that our sponsored article with national home improvement and design website Houzz (Unique Visitors Monthly: 16.9 million) is now live. You can view the full story here: “Your 9 Top HVAC Questions, Answered!”—and we encourage you to share it on your social media channels.
The piece features unique insights from our subject matter expert Mark Woodruff and covers everything from how an HVAC system can help improve indoor air quality to the benefits of upgrading to a smart thermostat. This education-focused content helps homeowners navigate questions as they relate to their HVAC equipment, their health and their budget.
Several American Standard-branded images are incorporated throughout the piece, further amplifying the brand’s presence in the sponsored story.
For background, Houzz provides the best experience for home renovation and design, connecting homeowners and home professionals with the best tools, resources and vendors. The website attracts more than 40 million unique users every month, reaching more consumers than all national shelter magazines combined. Additionally, the platform is a great source for trade professionals, with an audience of over 800,000 general contractors, and more than 185,000 home builders.
We’re beyond thrilled with how the final piece came to life and consider this a major win for the brand as we make our way into the second half of 2020 and beyond.