At American Standard Heating & Air Conditioning, we believe homeowners deserve an excellent experience from the initial sale, through installation, to ongoing service. That is why we hold ourselves to a higher standard to ensure everything we do is centered around providing the highest quality heating and air conditioning solutions through a dealer network with the utmost integrity. When it comes to developing a relationship with consumers, it’s important to establish genuine trust that goes beyond the sale. Just as you rely on high-performing and quality systems, customers expect the same dependability in service from their dealers.
Recognizing American Standard works with an extensive network of independent dealers and distributors who are committed to providing the best experience and recommendations for homeowners, share these tips with your dealers to help them become a better resource for their customers.
1.Take time to educate the customer: Customers rely on their dealers to make the best recommendations to fit their personal, residential needs, so think of different techniques or information you can share to help your increase your customer’s knowledge about HVAC systems and solutions. Take time to explain the installation process, added benefits, special features, etc.
2.Establish a trusted relationship: Transparency, honesty, and integrity should be the foundation of every business and every aspect of customer service. The best way to build and maintain a stable business is by establishing a trusted relationship with your customers. This helps to establish customer loyalty, which can then lead to new referrals.
3.Talk business, not just products: For the most part, customer service is often centered around what you provide and offer within your company. However, some customers might ask for genuine guidance or recommendations about issues outside of your scope. Try going the extra mile to better understand your customer’s needs and concerns, and feel free to give point them in the right direction for other resources and experts. They will greatly appreciate the thoughtfulness of your efforts.