On March 22, we launched a trade campaign for the new and improved Ameristar, targeting our dealer, builder, and property manager audiences. The creative embraces the refreshed brand look and displays its clever personality. It clearly calls out its American Standard backing as well. The campaign will run a series of three ads in the spring and three additional ads in a second fall flight.
For all the details, download the 2021 Brand Re-Launch Campaign – Media & Creative Overview (PDF).