The new American Standard style guide is now available on MAX in the Info Center under Brand and Logo Guidelines. The new guide includes guidance on the logo with the Circle R trademark registration on the tagline, Built to a Higher Standard. The guide also includes a new Headline logo, Building a Higher Standard, which can be used on its own to celebrate our efforts to do everything that we do the right way.
Both the new Circle R logos and the Headline logo can be found in the Image Library in the Logo folder and Built to a Higher Standard subfolder.
As a reminder, it’s necessary to transition to the Circle R logo to best protect the tagline against competitive use.