The American Standard “Built to a Higher Standard” tagline has been officially registered. This update means that the logo using the TM mark after the tagline is invalid. The TM mark has been replaced with the Circle R after the tagline. This is the only logo that is now legally valid. It is important to make the change to this new logo in your marketing materials as soon as possible in order to fully protect the tagline from competitive use. The new logos have been uploaded on MAX.